M.I.C. : the com is getting bio
M.I.C. - 16 rue Joseph Jacquard 44600 Saint-Nazaire https://www.mic-organic.com/
M.I.C is a brand of bio-organic clothes for men/women/children.
It comprises pieces in limited edition split into 3 adults and a child ranges : "Classik City" for the daily chic lovers, "Zafari" for the globetrotters, "Sweety" et "Week&Go!" for the sports fans and the cocooning times.
In order to build a more eco-responsible world, Aurélie made the marketing choice to make her brand travel internationally by proposing it in store concepts and on a online shop.
Thus we developed a customised online shop in M.I.C's colours :
- administrable on the part :
- innov' : highlighting French designers who work ephemerally with M.I.C
- store : additions of new store concepts (according to M.I.C.'s locations around the world)
- blog : get your fill of news
- online shop : capsule collections, also says renewal of collections quite often
- Promotional coupons
- including :
- automatic bills
- newsletters manager
- inbox / e-mail sending box
For the launch of the website, Aurélie organized a fashion show at the Domaine de Bel Air in Saint Aignan Grand Lieu.
In this context, we designed :
- a fireproof photocall (standard M1) size 5 x 2,5 m with eyelets at the 4 corners
- business cards on recycled paper, standard format (8,5 x 5,4 cm)
- leaflets on recycled paper, 3 folds (open format : 45 x 21 /closed format : 21 x 15,10)
- partnership contracts
- a media kit